The local SEO agency
built for trades.
Helping tradespeople and local service businesses dominate Google search.
Why We Started
Business Opt was founded with a simple mission: to help local tradespeople and service businesses get found online.
We saw that plumbers, electricians, builders, and other skilled professionals were losing business to competitors who had better online visibility -despite often offering superior services.
Our team brings together years of experience in digital marketing, local SEO, and Google Business Profile optimisation to deliver measurable results for our clients.
Based in London, we work with businesses across the United Kingdom, helping them appear in Google’s Local Pack, Google Maps, and organic search results. We specialise in the trades industry because we understand the unique challenges these businesses face.
How We Work
Transparency, data-driven strategies, and long-term partnerships.
Google Business Profile Optimisation
Complete setup and ongoing optimisation of your GBP listing for maximum local visibility.
Local Citation Building
Consistent business listings across directories to strengthen your local search presence.
Review Generation
Strategies to build genuine reviews that boost your rankings and win customer trust.
On-Page SEO
Technical and content optimisation so your website ranks for local search terms.
Performance Reporting
Regular reports so you can see exactly how your investment is working.
Customised Strategy
Every client gets a plan tailored to their trade, location, and competition.
Why Choose Business Opt
Trade-Specific Expertise
Our entire focus is on local SEO for tradespeople and service businesses. We don’t try to be everything to everyone.
We Know Your Market
We understand the search patterns, seasonal trends, and competitive dynamics unique to each trade.
1 Business Per Area
We never work with your direct competitors. 100% of our focus in your area is on your growth.
Data-Driven Results
Every decision is backed by data. We track rankings, traffic, calls, and leads so you see the real impact.
Ready to Dominate Your Local Market?
Book a free discovery call and we’ll show you exactly how we can help your business grow.